If you do the math, it’s clear that investing in fundraising operations can really pay off for your hospital. The payoff can be startling. Chief development officers may want to take note of the financial logic of the comparison below. They can wield that logic as a powerful argument for...
The power of 4
High-performance fundraising isn’t easy: Here’s a four-point program for investing in performance improvement. The only way you can reach significantly higher fundraising targets is by attracting new major donors. And major donors are not going to switch from the beneficiaries they currently support unless your case catches their attention and...